Covet These Office Pumps!

Admittedly, a corporate woman needs something a little more sophisticated. That was exactly what I had in mind when I developed this collection for Effegi together with my supplier. Heel height is reasonable at 7 cms to 9 cms which translates to 2 ¾ inches and 3 ½  inches.

Elegant, sophisticated yet very comfortable office pumps. These were also made available in different classic colors such as brown, beige, navy, tan, red to give ladies more choices.

The only drawback for me was that the material used are all synthetic, I would have preferred leather, but I had to create a product line for this market that is within the limits of affordable price points.

So this is how it all starts, suppliers present to me their shoelasts and other components and I start to make design complete with the type of materials to use and where to buy them. 

On an ordinary day this is how my working table looks like :D It's busy, busy, busy! Thanks to my Angels who cleans up after me.

My Grown-Up Barbie Dolls

Pink is a color  that attracts women across age and race, it’s not a question.

I was once asked during my final interview by the president of the company who sells a famous footwear brand for kids here in the Philippines, “What is the most popular girl’s color?” I smiled and arched my brows a little and replied “Pink?” He smiled and we became friends after as I drove his sales higher when I handled his product development department.

This is my version of my grown up Barbie doll, I think I don’t have to say anything else to explain the title of my article. We did this project back in 2010 for a high end client who was going to use it for a pageant, she ordered 30 pairs and I sold each pair for a high price considering the material is only synthetic.

I usually do my product shoots in the showroom, but I was so excited that I couldn’t wait. Right across from the factory is a vacant lot with weeds and concrete pipes (or whatever). I decided that I’ll make it as a backdrop for my new baby. I think that the texture of the concrete contrasted with the smooth pink patent beautifully, it turned out great! It makes you want to reach out and touch it, feel it and to own it. I know, I’m not the only one addicted to shoes, I know you’re out there ladies. 

I wasn’t able to keep a copy for myself of these platform pumps that I call My Grown Up Barbie Doll, but I still feel that same excitement when I look at these pictures.


photos & layouts by Claimed.