Fits Like A Glove: Foldable Satin driving shoes

This is a project that we did for a local brand in 2012, who was starting their first boutique in Greenbelt, Makati. 

We just developed & perfected the real foldable driving shoes, also known as pocket shoes. My product development team consisting of my pattern maker Cindy, upper maker Marina, laster Ding & technical consultant Noel Box, toiled for almost a week just for the foldable prototype.  We’ve repeated the patterns, creating superb techniques in extracting the perfect fit from the shoelast so that the foldable driving shoes will fit like a glove. 

This was also an important part of Cindy’s training for court shoe footwear pattern making because this was the first time that Noel Box taught this technique.

The construction of the sample prototype was repeated numerous times, trying all possible techniques in constructing the foldable shoes with a perfect fit & at the same time easy on the production line.  

I tried not to notice all the wasted materials and hours of work, but the result really paid off since we’ve made the foldable driving shoes so much more comfortable close to what Salvatore Ferragamo has developed, thanks to Kuya Noel.

Our client, the owner of the brand chose satin fabrics from the selection of the materials that we used, & she made a very good choice, too.

Not Your Basic Leather Flatties

Ever wonder where to get comfy, elegant, leather ballet flats these days?

It’s hard.  For one thing, local stores doesn’t want to sell them anymore because the price point for their SRP is already too high for their clients so they tend to get more synthetic slip-ons because more end consumers tend to buy cheaper shoes. It’s sad, but that is the fact.

Sometimes it is good for the business, but it doesn't serve the market segment that wants more than these synthetic, poor quality flats and most of the time China produced items with bad fitting that one tend to throw away after a couple of months (if you’re lucky) which retailers have been feeding the market.

What if you want more value for your money? What if you want a pair of ballet flats that you want to wear for a few years, create memories with it because it’s durable and only requires a little polishing and you’re good to go? Something basic yet elegant to look at your feet, something that is so comfy and priced just right? What if you want ballet flats in black patent leather? Or even color flashing ones?

I had a client who wanted something classic, elegant, comfortable and made in kid leather, which has a beautiful fine grain. But the kid leather in the Marikina open market is steep at php130/sq ft, so we gave her something like these beautiful soft Napa cow leather flatties, and she launched her line successfully, too.

You’ll be proud to wear these to the office or school, or just cruising because it’s versatile. You’d surely get glimpses your way together with a pair of shorts, pants, jeans, skirts... you get the picture :).

I would say that this is a premium item, not because we produce it but because we used soft Nappa cow leather, interlining for super comfort & used leather for the insole.  Everything is leather except for the outsole. It is also unbelievably lightweight (no more tired and aching feet).

Interested to order? We continuously produce this staple, sizes currently available are  6, 7, 8, 9 while available colors  are Tomato (red), Coal (black), Syrup (beige), Eggshell (tan), Silver. We’ve marked this item down, at 50% off selling price is now only php900.00 plus parcel delivery. Send me a message at cla.Treadline@gmail.com. Who knows,  you might get lucky and get a much bigger discount :). 

This is also the perfect partner for the leather wallet on sale. (link)

I’d like to know what you want for a ballet flat. Send me your thoughts, ladies. I’d really appreciate it.

Resort Collection: Summer Ballet Flats

Enjoy these flower-inspired flatties, which can easily be paired with jeans, shorts, mini skirts, jumpsuits, jumpshorts, dresses & a lot more!

These flower-inspired flatties made good contrast with the grass cover & its small yellow  flowers.  I did the product shoot at the Yellow Brick Road in Sta. Lucia because it has a  small garden, water fountain & interesting backdrops to use as well.  

We made our set up at one of the outdoor tables of Figaro Coffee shop while enjoying    food & great company.  Using only my Sony TX9 & I was assisted by Cindy & Mr. Noel Box.